APP PLATFORM COMPARISON
ironSource Exchange (iSX)
vs Yandex Mobile Ads
Which fits your app and monetization stack? Compare access, implementation and payment terms, then use the evidence below to plan your next step.
THE PRACTICAL DIFFERENCES
What matters in this pair
Start with the job
ironSource Exchange (iSX) is listed as mobile ad exchange; Yandex Mobile Ads as mobile ad network. Different roles can complement each other. Confirm whether you are replacing a full stack or adding a demand partner.
Plan the application
Yandex Mobile Ads has the lower editorial setup-effort estimate (medium). That is a planning signal, not evidence of a higher approval rate or faster review.
Match the placements
Shared catalog formats: Banner, Interstitial, Rewarded video. Start with a comparable placement; similarly named formats can still differ in implementation and ad behavior.
Read popularity in context
Comparable adoption data is missing for ironSource Exchange (iSX). Missing coverage is not evidence of lower popularity; no winner is assigned from it.
On smaller screens, scroll each table horizontally to keep both platforms side by side.
01 / Fit & access
Setup effort and review profiles are editorial estimates based on catalog requirements. They are not approval rates.
| What to compare | ironSource Exchange (iSX) | Yandex Mobile Ads |
|---|---|---|
| Platform role | Mobile ad exchangeCatalog source ↗ | Mobile ad networkCatalog source ↗ |
| Best suited to | App publishers confirming continued iSX programmatic demand and supported onboarding with Unity.Editorial assessment | App developers considering Yandex demand where onboarding and payment channels are available.Editorial assessment |
| Setup effort | HighEditorial estimate of review and integration effort; not a measured implementation time. | MediumEditorial estimate of review and integration effort; not a measured implementation time. |
| Review profile | Availability confirmation neededConfirm current iSX access with Unity; legacy ironSource direct-demand onboarding no longer applies. | App and regional reviewLocation, tax status, banking eligibility, inventory and SDK policy requirements apply. |
| Entry requirements | Confirm current publisher onboarding and integration availability with Unity. Maintain the supported ironSource Ads SDK and configure eligible app monetization instances and iSX supply settings. ironSource Ads direct demand ended on April 30, 2026; do not rely on obsolete direct-demand onboarding guides.Catalog source ↗ | Apply to the network, add your app and integrate the SDK. Check developer location, tax requirements, supported markets and banking eligibility.Catalog source ↗ |
| Approval probability / time | No comparable verified benchmarkNo measured acceptance rate or guaranteed review time is available in this directory. | No comparable verified benchmarkNo measured acceptance rate or guaranteed review time is available in this directory. |
| Regions & audience | Confirm iSX app inventory, onboarding and payment eligibilityCatalog source ↗ | Check developer and payment region eligibilityCatalog source ↗ |
| Google demand dependency | Not identified as Google-dependent in this catalogThe platform still has its own content, traffic and privacy policies. | Not identified as Google-dependent in this catalogThe platform still has its own content, traffic and privacy policies. |
02 / Formats & implementation
A mediation tool, a managed service and a demand source have different jobs. Compare the integration you will actually use.
| What to compare | ironSource Exchange (iSX) | Yandex Mobile Ads |
|---|---|---|
| Ad formats & capabilities | BannerInterstitialRewarded video Product source ↗ | BannerInterstitialRewarded videoNativeApp open Product source ↗ |
| Integration context | Unity’s ironSource Exchange continues to supply programmatic in-app demand through the ironSource Ads SDK. It is separate from LevelPlay mediation and the former ironSource direct-demand business.Catalog source ↗ | Provides in-app advertising through the Yandex Advertising Network.Catalog source ↗ |
| What to check before switching | ironSource direct demand ended April 30, 2026; iSX remains distinct from LevelPlay mediation.Editorial checklist | Verify your business and payment country before investing in an SDK integration.Editorial checklist |
| Privacy & consent checks | Check SDK data collection, consent forwarding, app-ads.txt and applicable store / ATT requirements.Verify the chosen integration; inclusion here is not a privacy certification. | Check SDK data collection, consent forwarding, app-ads.txt and applicable store / ATT requirements.Verify the chosen integration; inclusion here is not a privacy certification. |
03 / Earnings & payments
Revenue potential is not a fixed platform score. Compare net results for the same audience, period, placement and format.
| What to compare | ironSource Exchange (iSX) | Yandex Mobile Ads |
|---|---|---|
| Revenue potential | Requires a matched-inventory testCompare net ad ARPDAU, eCPM, fill, impressions per user and retention by OS / country / format. | Requires a matched-inventory testCompare net ad ARPDAU, eCPM, fill, impressions per user and retention by OS / country / format. |
| Fees / revenue share | No standardized verified fee comparisonAsk for the actual agreement: share denominator, demand fees, serving costs, adjustments and optional charges. | No standardized verified fee comparisonAsk for the actual agreement: share denominator, demand fees, serving costs, adjustments and optional charges. |
| Minimum payout | Confirm current iSX publisher account terms with UnityCatalog source ↗ | Varies by region, contract and currencyCatalog source ↗ |
| Payment methods | Per supported publisher country and payment accountCatalog source ↗ | Depends on your business location and supported banking channelsCatalog source ↗ |
| Payment schedule | Per iSX publisher payment agreementCatalog source ↗ | Per regional contractCatalog source ↗ |
| Contracts & exit | Confirm the applicable agreementCheck exclusivity, notice period, account ownership, clawbacks and payment of the final balance. | Confirm the applicable agreementCheck exclusivity, notice period, account ownership, clawbacks and payment of the final balance. |
04 / Adoption & public evidence
AppBrain snapshot: 2026-11-02. Percentage of Google Play Android apps containing the named SDK (Overall / Apps). Code detection does not prove active use. Excludes iOS and other app stores.
| What to compare | ironSource Exchange (iSX) | Yandex Mobile Ads |
|---|---|---|
| Measured adoption | Comparable data unavailableA product-specific comparable measure was not verified. The ironSource SDK measure used as a LevelPlay proxy is not duplicated for iSX.AppBrain ↗ | 2.46% of Android appsSDK detection, not a count of active paying customers.Yandex Mobile Ads ↗ |
| Active publisher / user count | Comparable count not verifiedDetected sites or SDKs are not active publisher accounts, unique users or ad impressions. | Comparable count not verifiedDetected sites or SDKs are not active publisher accounts, unique users or ad impressions. |
| Provider website traffic | Comparable monthly visits not verifiedProvider-domain visits measure interest in a company, not the reach of its ad inventory. | Comparable monthly visits not verifiedProvider-domain visits measure interest in a company, not the reach of its ad inventory. |
| Company / product history | Launch and founding dates not independently verifiedCompany age, product launch and rebranding dates must be distinguished. See official resources below. | Launch and founding dates not independently verifiedCompany age, product launch and rebranding dates must be distinguished. See official resources below. |
| Public reviews / forum score | No comparable publisher-only score verifiedCompany review pages may mix publishers, advertisers and ad viewers. Individual forum posts are not a representative rating. | No comparable publisher-only score verifiedCompany review pages may mix publishers, advertisers and ad viewers. Individual forum posts are not a representative rating. |
YOUR SHORTLIST
Choose the next conversation
Consider ironSource Exchange (iSX) if…
App publishers confirming continued iSX programmatic demand and supported onboarding with Unity.
Before committing: ironSource direct demand ended April 30, 2026; iSX remains distinct from LevelPlay mediation.
Consider Yandex Mobile Ads if…
App developers considering Yandex demand where onboarding and payment channels are available.
Before committing: Verify your business and payment country before investing in an SDK integration.
Questions before you switch
Which is better for me: ironSource Exchange (iSX) or Yandex Mobile Ads?
ironSource Exchange (iSX): App publishers confirming continued iSX programmatic demand and supported onboarding with Unity. Yandex Mobile Ads: App developers considering Yandex demand where onboarding and payment channels are available. Start with eligibility and product role, then compare net results on matched inventory. There is no universal winner in this comparison.
Is ironSource Exchange (iSX) easier to get approved for than Yandex Mobile Ads?
The catalog estimates setup effort as high for ironSource Exchange (iSX) and medium for Yandex Mobile Ads. Those estimates combine review and integration work. Neither a measured acceptance-rate comparison nor a guaranteed approval time is available; your content, traffic, region and account status matter.
Will ironSource Exchange (iSX) pay more than Yandex Mobile Ads?
We have not verified a controlled revenue benchmark for this pair. Compare net ad ARPDAU and eCPM for the same OS, country, format and user cohort; include fill, latency and retention. Obtain the actual fees and payment terms before testing.
Can I use ironSource Exchange (iSX) and Yandex Mobile Ads together?
Possibly, if their current mediation adapters, bidding integrations and agreements support it. A mediator and an ad network can be complementary, but two mediation layers are not automatically compatible. Confirm the exact SDK versions, account requirements, consent forwarding and reporting path with both providers.
Sources & evidence limits
Platform requirements, formats and payment summaries reuse the existing catalog, compiled 2026-11-03. They may require account-specific confirmation. The editorial comparisons do not represent newly verified platform policies. External company-review links are research starting points; no rating or traffic snapshot has been imported from them.
ironSource Exchange (iSX)
Revenue rankings, review / forum averages, current company-history dates, active-user counts and comparable provider-domain visits have not been independently verified for this pair. Unavailable means unknown, not zero or poor performance. Read the full method.